Are you tired of funding Paid Search Marketing campaigns with no returns of investment? Is your website suffering a poor rank in primary search engines? Do you doubt the effectiveness of your PPC campaign? Do you want to optimize your ads and website effectively so that you can gain favorable results? Do you have a Google Adwords Consultant managing your campaign? If you don’t this is probably the reason your efforts continue to fail, and this is the right time that you hire one who can help you bring your website where it is supposed to be—in a place where majority of online searchers can see it.
Why Consult an AdWords Expert?
Internet marketing is no joke, it requires skills and expertise since it is a very time-consuming task. If you do not have any idea on how to implement it properly, you will be more likely just “donating” your money to Google, and a return of investment is the least that you can expect. On the other hand, if you are knowledgeable with the use Google Keywords Tool and understand the aspects of doing ethical SEO, then you might not need thorough assistance from a consultant, but just few tips on properly applying the things you know. However, if the idea of Adwords and SEM is vague to you, then hiring a professional will save you time, efforts, and money.
The Qualities of the AdWords You Should Hire
So you decided to let your campaign be handled by the hands of an AdWords consultant or an internet marketing company. How can you choose the right one?- Check for qualifications. The company or expert that you will hire must have Google’s "AdWords Qualified Individual" logo displayed in their website. The logo, when clicked should redirect to a page hosted by AdWords certifying that the person has passed the exams and efficiency required for Google AdWords competency.
- They should offer risk-free service or free trial. Qualified AdWords professionals have received free advertising credits that they can use to campaign client’s accounts. This means that they can start the campaign (some even offer 30-days of commitment-free trial) and allow you to see the results without asking for any payment. If you happen to bump on a website claiming they are bunch of experts, but without a logo and do not offer a trial, you are probably bumped on a website with an ultimate goal of ripping a client’s pocket!
- Ensure that they communicate well, approachable, and willing to share information. A consultant who does not hoard information on how he is properly doing the job is more likely to be competitive and trustworthy. Being the owner of the website you surely are interested to know how your campaign is doing. Though hiring a consultant is short-term, it will be great to find one who is willing to educate you and provide you with tips that you can use even when you are not already affiliated with them.
