No matter what the size of your business is, there is a whole world of opportunities waiting for you online. Thousands of websites around the world representing businesses are utilizing the World Wide Web to their advantage especially that it is one of the most inexpensive way to reach millions of consumers in a single platform. In the previous posts, we discussed why internet marketing is a feasible marketing tool. Online marketing is unique in its own way compared to other traditional marketing medium. It combines technical and creative aspects of the web to promote a product, brand, and services through website development, advertising, and sales.
One good thing about internet marketing is that it includes long list of strategies to reach target consumers and increase profitability. Let us take a look on types of internet marketing techniques that drove success to many businesses:
Affiliate Marketing – A performance-based marketing technique, affiliate marketing is a term used to describe a revenue-sharing strategy where are online marketing program allows webmasters/website-owners place banner ads to their own website. The advertiser rewards the affiliate for every valid visit or customer delivered to the business.
Display Advertising – For many web entrepreneurs, display advertising is one of the best ways to boost traffic to their website. It is realized through the creation of banner ads, logos, photographs/images/animated images and text ads. These ads are linked to a business website called a landing page where consumers can view more of what the ad is all about.
Email Marketing – This has been a popular marketing method. As the name suggests, e-mail marketing is marketing through the use of electronic mail. This means that the promotional message from a business are sent to the consumers through e-mail or e-newsletters that serves as their regular updates.
Inbound Marketing – Inbound marketing is a form of marketing technique that provides consumers with useful content. The process is primarily inclined to content marketing as it offers online users with relevant and interesting blogs, podcasts, video, eBooks, eNewsletters according to their chosen niche.
Search Engine Marketing – Search Engine Marketing (SEM) is in itself broad in context. It can utilize the aforementioned strategies to make an online page popular or relevant in Search Engine Results Pages (SERPs). Search Engine Optimization (SEO), Pay-Per-Click Advertisement (PPC) can be implemented under SEM.
Social Media Marketing – The power of social media networks in making a product/brand/service popular nowadays cannot be underestimated. Facebook, Twitter, Instagram, Google+, LinkedIn, and a lot more have millions of users. Creating a page to represent your business can be a great help especially if you wanted to communicate to your consumers directly. Through social media, you may not only reach out to hundreds, even thousands of prospects, you can also interact with them and build a positive business relationship with them.
If you already have an online page to represent your business online, you better maximize its use through internet marketing. Being visible is the key to bring your business to the next level.
