Search engine optimization (SEO) is one of the techniques you should learn if you are launching a new company. In the previous post, we take a look at the popular techniques to drive online marketing success. Now, let us introduce you a powerful strategy behind many top ranking websites. SEO can help your website appear in top SERP listings whenever users enter particular search terms in the search boxes.
Though creating a website with interesting and useful content is important to get loyal visits, this can simply be not enough to secure top rankings. Not only that you are competing against thousands of websites online, you also are navigating in the maze of online strategies and adapting to search engine algorithms.
The following tips are only a brief introduction in implementing SEO. Start by applying these techniques, and as you gain more knowledge and understanding in the field, continue learning more techniques to increase the visibility of your website in search engines.
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Tip #1 Make sure that your website can get indexed.
SEO comes with plenty of technique, but if you are to implement only one, make sure that you work on tricks to get your site indexed. You have to understand that search engines rely on ‘bots’ or ‘spiders’ that acts as web crawlers, moving between website’s internal and external links and storing copies of information in SERP’s ‘index.’ With the huge size of WWW, the indexes are basically databases from which search engine’s algorithms pull web pages to appear in its results whenever searchers submit queries
Set up an account with Google Webmaster Tools. Enrolling your website can help you fix crawl errors diagnosed by the program to get fixed.
Tip #2 Find your niche applicable keywords.
Next, you also need to understand that SEO, like PPC (the paid search marketing version) heavily relies on industry specific keywords. These keywords or phrases are the search queries that most users enter in the search box, in which you would like your website to appear in search results.
As a startup, focus on two types of keywords—the industry-related ones and the branded key phrases.
- Industry keywords are the generic phrases like “cooking tips” and “motorcycle gears.” These are the phrases users usually type in search boxes. Getting your site to appear in top results using these keywords can be a big boost to your marketability and brand popularity.
- Brand keywords are phrases based on your website/company name, URL, branded products, or tagline. Your brand/s is also important to optimize just the same as those industry keywords.
Tip #3 Build quality links.
Another priority is creating high-quality links from authoritative sites. Back links play a very important role in your keyword performance; however, you have to be extra careful in creating them. Google punishes websites using unethical techniques in building links. Providing guest post to industry related websites and sending press releases to news services can be your tactics to gain success.
Tip #4 Publish quality content.
Finally, one of the best things that you can practice in SEO is building quality content that visitors would be glad to read. With content that is useful for readers, you can turn them into loyal visitors or customers.
