Google Keyword Tool Now Keyword Planner

The good people at Google created a very useful tool for the benefit of the online marketers. In the online world, there are generous people who create free tools that can be accessed by everyone, and as a result, there are myriad of free or low cost alternatives to marketing tools. Definitely, paying a several hundred of dollars for premium tools is all worth it if you are working on too many websites end the spending is justifiable by the...

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How to Choose the Right Adwords Expert?

Are you tired of funding Paid Search Marketing campaigns with no returns of investment? Is your website suffering a poor rank in primary search engines? Do you doubt the effectiveness of your PPC campaign? Do you want to optimize your ads and website effectively so that you can gain favorable results? Do you have a Google Adwords Consultant managing your campaign? If you don’t this is probably the reason your efforts continue to fail, and this is...

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On-Site SEO for Startups

Upon learning the basics of SEO, let’s move forward on one of its most important aspects—on-site SEO. In the last entry, we mentioned that it is very important for your website to be indexed, and to achieve this, it is vital that the inner elements of your online page contain relevant information that search engines will find valuable. With the constant algorithm changes, it is not enough to rely to off-site optimization alone, you have to work...

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4 Basic SEO Tips for Beginners

Search engine optimization (SEO) is one of the techniques you should learn if you are launching a new company. In the previous post, we take a look at the popular techniques to drive online marketing success. Now, let us introduce you a powerful strategy behind many top ranking websites. SEO can help your website appear in top SERP listings whenever users enter particular search terms in the search boxes. Though creating a website with interesting and useful content is important to get loyal visits, this can simply be not enough to secure top...

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