The good people at Google created a very useful tool for the benefit of the online marketers. In the online world, there are generous people who create free tools that can be accessed by everyone, and as a result, there are myriad of free or low cost alternatives to marketing tools. Definitely, paying a several hundred of dollars for premium tools is all worth it if you are working on too many websites end the spending is justifiable by the budget. For search engine marketing newcomers, Google Keyword Tool is a great place for marketers to start.
It is just recently that Google Keyword Tool has been announced as officially dead. The Search Engine Marketing world
Goodbye Google Keyword Tool
To those who were not able to face the great Google Keyword Tool, it was a very popular tool used to find keywords based on actual Google search queries. The information that the tool offered was 100% from Google data built to help search engine marketers who are planning their AdWords and SEO campaigns.
The GKT provided the number of local and global searches related to the keyword entered into the tool. The goal of the tool was primarily to identify the keywords with high volume of searches and those low-competition key phrases.
Welcoming Keyword Planner
Now that the Google Keyword Tool has officially retired, online marketers are left with no choice but to adapt the new tool that requires all users to log-in to their Adwords account to access the Keyword planner. This is one of the downsides that many people are reacting with since the past Keyword Tool appear to be more easy to use than the new one.
The Keyword Planner offers no match type data for search volume, no device targeting, stripped off the global vs. local monthly searches, also the option to filter by “closely related” search terms is already gone, but Google said that such features will be brought back in the upcoming weeks.
Despite the ramblings about the major change, Google’s Keyword Planner is not that bad. There also some features added to the new tool for the benefit of both AdWords beginners and advanced users. One is this geographic segmentation that allows local ad planners and SEO to get into more precise demographics when it comes to the data of keyword search volume.
With the tool, users will be able to upload more keywords from their own lists. It allows up to 10,000 keywords to get performance data. It also shows search volumes according to the categorization that you have set up. Using the keyword planner would be another endeavor that the online marketing newbie have to learn masterfully to achieve the best out of their marketing campaign.
In light of Google’s statement that the filtering options for closely related searches will be brought back in the upcoming weeks, we can conclude that the search engine giant is not yet done fixing the newly launched tool. We can just hope that the tool will be accepted widely just like the previous Google Keywords Tool.
